You typically see this happen more often with actors, take Jennifer Lopez and Jamie Foxx as examples. Assuming there is potential overlap in audience, you can slowly incorporate music into your preexisting brand down the line. Most may not consider this strategy, but you should be aware of the options that you have. Everything laid out in this blog should help you lay the foundation to build a fanbase properly by understanding your niche. The right people you want to reach will not only resonate with your music but also share a deeper connection with you as a brand.
Building a fanbase is an involved process that takes patience. Not only do you have to think about width exposure , you also have to balance it by focusing on depth branding.
At its core, I believe marketing your music revolves around relationships. Instead of having this rock star mentality where fans should worship you, you should think of yourself as someone getting others to build relationships with you. Relationships take time, and so will be developing true fans. At the same time, you still need to balance your marketing efforts between your true hardcore fans and casual listeners of your music to be truly sustainable as an independent artist.
In her article Playing to Strangers , music marketing consultant Amber Horsburgh challenges this notion that you only need 1, true fans to be financially secure as a musician. I found this to be a good reminder that you need to find the right balance between reaching your true fans in your niche and casual listeners in regard to how you grow your fanbase and scale your marketing efforts. This is an affiliate link for a service I personally use and recommend for independent artists.
Read my full disclosure to learn more. Read my full disclosure for more details. Save my name, email, and website in this browser for the next time I comment. D4 Music Marketing is an online resource that focuses on music marketing, artist development and business education to empower aspiring and emerging artists who want to make a living off music as an independent.
The aim of this blog is to help guide DIY musicians in a highly competitive industry with strategies and tactics to effectively promote music and attract life-long fans. By emphasizing the importance a strong foundation, you will be better equipped to navigate and adapt to the ever-changing music landscape with a clearer direction towards independent success. David "D4" Nguyen. All Rights Reserved. Terms of Use - Privacy. One Comment. Subscribe to my blog Sign up for my newsletter to my monthly blog and new content sent directly to your inbox.
Email Address. First Name. Search My Blogs Search. Free Ebook Download. Music Distribution This is an affiliate link for a service I personally use and recommend for independent artists. January 2, at am. Leave a Reply Cancel Reply. Go To. Featured Products. Creating ads on Facebook is a great way for musical artists to get people interested in their latest album, tour, merch, and other promotions. Learn how to use the videos you already post online to craft an ad campaign to drive your off-platform goals and see real-life examples from three artists below.
Read more about direct response advertising on Facebook here. Find the audience you want through video. Actions Shares. No notes for slide. Alternative Rap is a style pf Rap that got increasingly popular during the late 90s due to Rap music entering a major identity crisis, Alternative rap is know for its traits of aspiring to distance it self from the rest of rap music.
Alternative rap is just a way of approaching rap music from a different perspective. The Convention and Target audience of Alternative Rap Alternative rap follows the conventions of delivery of a message to the public, the motif alternative rap can be perceived by others as ambitious.
Alternative rap acts a medium for poets and lyricist to express their thoughts about social issues to the public, some people even dub the style of music as a freedom movement but contrary to their believes alternative rap falls into two different sub groups that both have very different techniques and music styles. Artist like MF DOOM and Tyler The Creator fall into two separate sub groups of the Alternative Rap styles, these two sub groups are Lyrical and Comical, these sub groups appeal to different demographics and have very different styles of music.
A prime example of a Comical Alternative rap artist would be Tyler the creator and his entourage of misfit artist Oddfuture. The synopsis of the show follows Oddfuture embodying different characters some fiction and others non-fiction in hilarious sketches and parodies, which mainstream TV as a medium Oddfuture are able to expand their fan base by reaching out to like minded teens who may not be music listeners but wacky comedy fans.
The Oddfuture clothing site 5. Comical Style Influences and Demographic The label of Comical rappers and the rappers themselves gave targeted teens to be their demographic. Why target teens? Teens can be easily influenced by their peers by what they believe is trendy and to be trendy rappers must sell and image to their audience to which is something comical rappers have done successfully.
Comical rappers have been able to sell the lifestyle and image of irresponsibility, humour and shock into their music and products which is something that has had a heavy influence of teens of today. The Typical demographic for Comical rappers would be mostly teens between the ages of , they would mostly be boys but the majority of female followers are growing.
In a way the typical Comical listeners pictured right. The ideal entry-level account for individual users. Corporate solution including all features. Statistics on " Music industry in the U. The most important statistics. Further related statistics. Preferred music genres among U. Further Content: You might find this interesting as well. Statistics Preferred music genres among U. Topics Music Industry in the U. Learn more about how Statista can support your business.
Music Business Association. September 17, Favorite music genres among consumers in the United States as of July , by age group [Graph]. In Statista. Accessed November 11,
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